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Narcissus Called… He Wants His Blogosphere Back

Started by Sam Harrelson · 1 year ago

Everyone loves fame (except for the wise ones), so it’s no surprise that there’s been an over abundance of “popular” lists and rankings emerging from all areas of the blogosphere lately.

The sad fact is that no one really cares.<b ... Continue reading »

3 comments

  • Andy Beal

    1 year ago

    "There’s a wide world of incredible things happening online in terms of new platforms, new programs and new marketing paradigms… I’d rather focus on those and read bloggers who are doing the same instead of admiring the size of their feed numbers."

    Word!

    Glad to discover you blog. Subscribed!
    reply
  • Andy Beard

    1 year ago

    Sam, that would be like Clicks to Customers saying that CTR isn't important, it is how poetic your Adwords ads are that make the difference.

    In marketing statistics are important, though it is very hard currently to measure how influential or valuable a blog audience is.
    reply
  • Sam Harrelson

    1 year ago

    Good analogy, Andy (Beard)... but I think this is a little different than the metrics we use to measure the success of search campaigns.

    Our campaigns, and the metrics we use to measure them or rate them, are based on performance. Quality is a component of those metrics, but even then quality is seen in the lens of performance.

    On the other hand, measuring something like the quality of blogs or the blogosphere is different because there are many more variables besides just performance. Besides, what I think might be indicate good "performance" on a blog (comment quality, type of readership, passion about a subject, etc) might be markedly different than what someone thinks indicates performance on a blog such as ad money generated, feed subscriber numbers, page views, etc.

    Thanks for dropping by, guys!
    reply

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