3 comments

• 

  Andy Beal

  10 months ago

  "There’s a wide world of incredible things happening online in terms of new platforms, new programs and new marketing paradigms… I’d rather focus on those and read bloggers who are doing the same instead of admiring the size of their feed numbers."
  
  Word!
  
  Glad to discover you blog. Subscribed!
  reply
• 

  Andy Beard

  10 months ago

  Sam, that would be like Clicks to Customers saying that CTR isn't important, it is how poetic your Adwords ads are that make the difference.
  
  In marketing statistics are important, though it is very hard currently to measure how influential or valuable a blog audience is.
  reply
• 

  Sam Harrelson

  10 months ago

  Good analogy, Andy (Beard)... but I think this is a little different than the metrics we use to measure the success of search campaigns.
  
  Our campaigns, and the metrics we use to measure them or rate them, are based on performance. Quality is a component of those metrics, but even then quality is seen in the lens of performance.
  
  On the other hand, measuring something like the quality of blogs or the blogosphere is different because there are many more variables besides just performance. Besides, what I think might be indicate good "performance" on a blog (comment quality, type of readership, passion about a subject, etc) might be markedly different than what someone thinks indicates performance on a blog such as ad money generated, feed subscriber numbers, page views, etc.
  
  Thanks for dropping by, guys!
  reply