Sam Harrelson's Comment Forum - Latest Comments in Real Time

Re: Real Time

affiliatetip — Thu, 28 Aug 2008 14:28:58 -0000

Did I miss some case studies that proved a real time response move the needle?

Re: Real Time

samharrelson — Thu, 28 Aug 2008 12:50:13 -0000

Yet again, we'll have to agree to disagree on your conception of "hard
facts" and "lacking."

Re: Real Time

affiliatetip — Thu, 28 Aug 2008 12:43:46 -0000

I read the entire article, and nothing there indicated to me that real time makes a marked difference over a response delayed by an hour.

There are theories and opinions, but hard facts are lacking.

Re: Real Time

samharrelson — Thu, 28 Aug 2008 12:25:41 -0000

look at the example above with Weezer or think how marketers can (and
do) engage people with real time info when they express interest or
concern over a particular keyword.

Re: Real Time

affiliatetip — Thu, 28 Aug 2008 12:21:35 -0000

Please provide data to support that assertion.

I don't see how a response that was an hour faster would have garnered a better response for Comcast in this situation.

Re: Real Time

samharrelson — Thu, 28 Aug 2008 12:18:17 -0000

nope, not bad for a start. however, the shorter the latency the
greater the value.

Re: Real Time

affiliatetip — Thu, 28 Aug 2008 12:14:48 -0000

I think real time sounds great in theory, but I'll give you an example of a big impact via Twitter where real time was immaterial.

I posted a message about Comcast on Twitter, and got a response 74 minutes later.

That turnaround could easily have been achieved by monitoring RSS feeds.

Anyhow, it was considered so significant that a company got back to me that fast that it made national news.

Examples from Philadelphia and Los Angeles...

http://cbs3.com/seenon/3.On.Your.2.798935.html
http://abclocal.go.com/kabc/story?section=news/...

Not bad for a latency of more than an hour.